From the 15th to 18th August 2013, Mayrhofen was able to record a remarkable increase in the proportion of women in the village. The reason being the CUBE Women´s Bike Camp 2013 - organised by MountainBIKE and RoadBIKE magazines - in which 80 ladies took part.
Accompanied by glorious weather and high summer temperatures, the focus was on cycling from Thursday through to Sunday. A comprehensive programme adapted to suit ability levels of the participants was enjoyed by the ladies - without being observed for once by the men. The choice was awesome - ranging from guided tours with local guides from Bicycle Holidays Max Hürzeler, riding technique coaching, do-it-yourself workshops, presentations by our partners on the right clothing to relaxing Pilates sessions under professional supervision - something to suit every female cycling enthusiast.
Strong partners all under one roof
Renowned partners from the bike industry, without whose sponsorship the event would not even be possible, were well represented again. They transformed Europahaus' rooms and terrace into a veritable Bike Expo.
CUBE Bikes, after which the event is named, were the lead sponsor and provided a gigantic selection of test bikes in virtually every size and model. Other partners included GORE BIKE WEAR, Magura, Anita active, deuter, Alpina, sixsixone, SIGMA, Shimano and Continental, all on hand to offer expert knowledge and active support during the event. PowerBar provided the right products to revive flagging energy levels and thirsts were quenched after tiring road or mountain tours with ERDINGER NON ALCOHOLIC BEER and Almdudler lemonade.
Highlight at 2,000 metres above sea level
Saturday evening was a very special highlights for CUBE Camp partners and its attendees: The Ahornbahn lift, Austria's largest gondola belonging to the Mayrhofen Bergbahnen Cable Car Co made an exclusive journey up to the „Freiraum“.
The ladies were treated to a unique view of the zillertal Alps from this 56 m long, self supporting, ultra modern, glass "mountain hut" at 2,000 metres above sea level. Guests feasted on Tyrolean specialities such as 'Käsespätle, Gröstl and Kaiserschamrren", before dancing the night away to sounds provided by DJ Stocky.
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